The cofounder of a food-technology company wants nothing less than to change the way we produce and consume meat.

In this episode of The Venture, we share a conversation with Josh Tetrick, CEO and cofounder of Eat Just. Founded in 2011, this California-based company produces plant-based eggs using mung beans and meat made from animal cells. It has sold more than 100 million of its egg product, JUST Egg. In 2017, the unicorn expanded into developing cultivated meat, beginning with chicken, which was first approved for sale in Singapore in 2020. Tetrick spoke with McKinsey’s Andrew Roth about his ambitions to transform conventional meat production, his understanding of consumer preferences and purchasing behavior, and getting the timing—and technology—right to reach scale. At the close of the interview, McKinsey’s Tomas Laboutka weighs in.